We are all universally connected together through the emotion of sadness.

No matter who you are, you will have your down moments.
That is totally fine!
That's part of this human experience we call LIFE.

This brand was spawned to celebrate LIFE
Both the good parts and the not as good parts.
You cant have one without the other.
The Yin to the Yang.

Just like a bow when it is pulled back,
You increase the amount of potential you can have.
Just like a sword when its in the flames,
The negativity, the problems in our life can only make us stronger

WE cant let negativity dictate our lives
WE must harness it and use it to propel us to a better future.
WE must inspire each other to light the flame in each others hearts
Together, united; we can make a big difference in this world